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Generation G – the new wave of Australians making a difference

Wednesday, 20 April 2011 15:21

We’ve all heard of the Baby Boomers and Gen Ys, but it is Generation G that is making a big impact in Australia. No the G doesn’t stand for Greed – it stands for Generosity. And on the 28th April, over a million Gen G’s will be performing random acts of kindness for International Pay it Forward Day, a community movement which began in Australia and has spread to 30 countries worldwide.

Australia was even voted ‘the most generous country in the world’ by The World Giving Report recently, demonstrating the powerful impact our Gen G’s are having on social change. This amazing spirit was certainly seen earlier this year when Aussies dug deep and raised over $100 million dollars to help Queensland flood victims. Big business also came to the rescue including the CBA who donated $1.35 million and BHP who matched dollar for dollar employee donations totalling $1.3 million.

Two Australians even created an inspiring free video which aims to help survivors of natural disasters rebuild their lives and their communities, in celebration of Pay it Forward Day and the spirit of giving. Code named ‘Project Phoenix’, this Gen G kindness initiative is another example of how ordinary Australians are reaching out in extraordinary ways.

According to a report released last year, official Australian donations to charitable organisations topped $2.76 billion. Overseas, even the royal couple Prince William and Kate Middleton are getting into the spirit of kindness and have pledged to 'Pay it Forward' as they start their new life together. Instead of receiving wedding gifts, they’ve asked people to help the needy by making a donation to 26 charities chosen by the couple.

But it isn’t just monetary donations that Gen G’s are contributing. According to Volunteering Australia, Aussies volunteer over 700 million hours each year to help the local community. Just last month in the Newcastle town of Toronto, over 200 local volunteers bandied together to help three children whose single mother was terminally ill. Led by an unlikely hero, a chicken farmer aptly named “Chicken Mick”, the team of local volunteers raised over $100,000 to help pay off the family’s mortgage and renovate their home. The difference a community of Gen G’s can make is powerful and as “Chicken Mick” says “any community can do it, it just needs a group of people to put their hand up and lead the charge.”

These sentiments also ring true for International Pay it Forward Day, which began in Australia in 2007 by a few people who were willing to put their hand up to help the local community. Now turning into a worldwide phenomenon, over a million Gen G’s around the world are ready to take part on the 28th April. There have been 16 state and city proclamations internationally and hundreds of schools participating in pay it forward activities.

Gen G’s are influencing business too, expecting them to do their bit to help the local, national and global community in humanitarian efforts. A great example of this happened in the India recently when the Parliament introduced a bill that requires large companies to support good causes by donating 2% of net profits.

When it comes to unconditional acts of generosity, the 28th of April is a day to remind us of the power of giving. Pay it Forward Day, founded by Australian Blake Beattie, inspires everyone in the community to pass on good deeds in the hope that recipients will pay kindness forward to others in need. Blake states ‘One good deed might not seem like much, but if everyone did something good for someone else, then the cycle of generosity and kindness can inspire us to become better people. Imagine if everyone paid kindness forward every day – what a difference that would make!”

Go to and join over 800,000 others who have visited the website for inspiration and ideas. Share your story and read about other incredible examples of kindness, hope and humanity. There are countless ways to get involved and every good deed counts!

For further information please contact:

Betty Zeritis
Pay it Forward Day Media Contact
Mobile: 0418 112 008
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For interviews please contact:
International Pay it Forward Day
Blake Beattie (Founder)
Mobile: 0400 606 596
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