Belvoir Fruit Farms releases fabulous new cordial bottle design in time for the Australian summer
Belvoir Fruit Farms releases fabulous new cordial bottle design in time for the Australian summer |
| Friday, 10 September 2010 09:48 |
| Belvoir Fruit Farms of the UK, one of the world’s leading manufacturers of specialty drinks and cordials, have repackaged their cordial range in time for the Australian summer. The new fabulous looking 500 ml bottles will start appearing in stores from October.
“The market for premium and Organic drinks is very large in Europe and we are getting the benefit of the competitive market place there”, says Anthony Notaras, Managing Director of Thirst for Life, the Australian agent for Belvoir. “The new bottle, designed by the graphic design agency Big Fish, provides Belvoir with a strong retail presence and supports the high quality positioning of the product.” There are eleven flavours in the range. “All are made only with fruit, herbs and spices and are prepared on the Farm” says Anthony Notaras. “Each bottle is highly concentrated and typically makes between 4-5 litres of drink. All cordials are made from real ingredients, no flavourings or colourings of any type and no preservatives. As well as being used with still or sparkling water, they are equally as popular in cooking anything from curries to sorbets or add a splash to your favourite cocktail. My favourite is Elderflower cheesecake. Elderflower is our biggest selling flavour by far. Belvoir were the pioneers of the Elderflower market in England and now it is everywhere there. People in Australia are just starting to realise how divine its flavour is. It is now widely used in cocktail recipes at many of Australia’s leading bars.” Other flavours include Organic Ginger, Organic Blueberry, Organic Blackcurrant, Organic Pear & Apple, Raspberry & Rose, Pomegranate & Raspberry, Lime & Lemongrass. There are two new flavours, Cranberry and Blackcurrant & Cox Apple. The Blackcurrant & Cox Apple has recently been awarded a Gold medal in the Great Taste Awards in the UK. Belvoir also has a range of ten soft drinks called Presse. “Belvoir called their soft drinks Presse as they are only made with real ingredients – no flavourings of any kind are added” Belvoir Cordials retail for around $15.95 and are available from Organic Shops, natural & gourmet food stores. “While they are more expensive than other cordials, they are a lot more concentrated and go a lot further than your average cordial” said Anthony Notaras Visit www.thirstforlife.com.au for your local retailer or call 02 9810 0804. ### Media Contact Anthony Notaras. |