PRESS RELEASE: Say Goodbye to Greasy Roots
Cura Oily Scalp Shampoo by A+S Haircare Tackles Oil at the Source – Without Stripping Your Scalp
SYDNEY, AUSTRALIA — Meet the shampoo that understands your scalp as much as your strands. A+S Haircare has launched Cura Oily Scalp Shampoo, a game-changing formula designed to gently balance sebum production, extend time between washes, and finally offer a scalp-first solution to oily hair.
Formulated in Australia and backed by trichology research, Cura isn’t your average “clarifying” shampoo.
It’s a clinically informed, botanically powered reset for scalps stuck in the wash-repeat cycle.
A Targeted Approach to Oily Scalp
Unlike conventional shampoos that over-strip and trigger more oil production, Cura works with your scalp’s natural rhythm.
• White Willow Bark: A natural source of salicylic acid to gently exfoliate and keep pores clear
• Saw Palmetto Extract: Soothes and tones the scalp while reducing excess oil
• Green Tea & Essential Oil complex: Antioxidant-rich botanicals that support a healthy scalp microbiome
• Niacinamide + Panthenol: Strengthen the scalp barrier and promote balance over time
It’s a refreshing, lightweight lather that leaves your roots clean — not squeaky. And it actually extends your hair-wash days, not shortens them.
A New Standard in Clean, Effective Haircare
Formulated without sulfates, silicones, or synthetic fragrances, Cura meets the strictest clean beauty standards.
The formula is EWG-rated 1–2, 100% vegan, and packaged in recyclable bottles.
A+S Haircare founder Joanna Wang says: “We created Cura because of my own personal struggles with oily scalp. This shampoo respects the scalp as the foundation of healthy hair — not something to ‘fix’ with harsh ingredients.”
The Scalp-First Movement Is Here
Cura launches as consumers shift toward scalp-first routines, influenced by both K-beauty and dermatologist-led hair science. According to Mintel, over 60% of consumers with oily hair feel like nothing actually works long-term. A+S is here to change that.
Available Now
Cura Oily Scalp Shampoo is now available at ashaircare.com.au.
RRP: $35 AUD / 250mL
Stockist & PR enquiries: [email protected]
ABOUT A+S HAIRCARE
Born in Sydney, A+S Haircare blends real-world trichology with clean, effective ingredients.
We make scalp-first haircare for people who are done with the BS — and ready for real results.
Website: www.ashaircare.com.au
Instagram: @a.s.haircare
